Blogging Ads
In my ongoing series-that's-not-a-series of posts on the Blog-o-sphere, I decided to look at advertising after seeing a glut of it on a blog that shall remain nameless. The below diagram is my overlay of four types of content on a single post from that blog (from dark to light): blog post, blog-related information (blog title, feeds, internal links), external links, and advertising (google ads, books, etc.). Without measuring the exact areas, and ignoring the white space, I'd guess the post itself is 10% of the content, blog-related is 20%, external links another 20%, and advertising the remaining 40%. What makes the majority of a page advertising is not the fact that blogs are money-making undertakings -- as that fact is far from true, unless you're Treehugger -- but that advertising now is as easy as blogging itself. Google makes it especially easy to incorporate their AdSense into a page, be it in the sidebar, header, footer, or within a post itself. Amazon makes t...