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Saturday, July 25, 2009

Firm Faces #10: in situ DESIGN

Denver, Colorado's in situ DESIGN, featured on my weekly page back in 2006, use their studio space as the means for presenting each aspect of the firm, its projects, its awards, its press, and its people. All but the last are shown in windows overlaying the studio background, but the profiles of the individuals are revealed via a cartoonish interaction with each person at their desk.


Unlike many "firm faces" which break people out of their space and routine for a group shot, in situ DESIGN's technique melds the studio and its individuals. It's an appealing way (minus the somewhat annoying but necessary scroll) of giving outsiders a view of where the work unfolds and who contributes to it.

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