When I saw this spot for Vistaprint business cards recently, immediately I was surprised that the company selected an architect as a professional to sell the service. After all, what architect – after a moment of inspiration involving water spilled from a plastic cup, no less – would rightfully select a readymade style and customize it rather than designing it herself? I've worked for a few architects in my day and all of them designed their own business cards. It's what architects do.
Vistaprint says, "You have a vision. We have your card." Sorry, Vistaprint, but the architect portrayed in your ad has no vision – the fake firm's logo even has a compass in it!