Book of the Moment

Today I received in the mail a copy of Content, a "boogazine" by Rem Koolhaas and Brendan McGetrick, published by Taschen that I first noticed at spa.uk. From the crazy cover (by Kenneth Tin-Kin Hung), to the presence of advertisements, the small format, the magazine-quality paper, the 544 super-saturated pages, the seeming lack of consistency in format, its low price,... it's an odd creature. The only continuity appears to be a red bar at the top of most pages with the words, "Go East", most likely indicating the focus of Koolhaas and OMA, as they eye more and more jobs in China.

Look for a write-up on my weekly page in a few weeks.