Monday, June 09, 2014

Sales Oddity

No, "Sales Oddity" is not an ironic version of a David Bowie song. It's Andrés Jaque's (Office for Political Innovation) contribution to the Monditalia component of the 14th International Architecture Exhibition at the Venice Biennale, directed by Rem Koolhaas under the larger theme Fundamentals.

Subtitled "Milano 2 and the Politics of Direct-to-home TV Urbanism," the multimedia piece examines the physical and media reality of Milano 2, a 1970s residential area outside Milan that was designed and marketed to entice affluent residents away from the city.

[Photo: John Hill]

Below is a teaser video of the installation. As the photo above shows, the film is projected onto a three-dimensional fabric piece suspended in the space, filling in the blanks at the bottom of the video.

"Sales Oddity" won the Silver Lion award for Monditalia research project; for more information on it and other award winners see my write-up at World-Architects.