Coffee Escalator

Last year Illy and Domus held an international competition to "stimulate ideas capable of identifying new ways of enjoying espresso coffee." From the 740 entries, Break in Movement by Mauricio Bruna Fruns from Santiago, Chile was chosen as the winner.



According to Illy's site, "Coffee is served at the beginning of an escalator and the time it takes to reach the top can be used to savor the cup of coffee...at the top of the escalator the cup is thrown in a dispenser which will press it so as to transform it into a ticket for an exhibition or a show, or into a postcard."

(via WM$NA)

Comments

  1. It's a nice and original idea, but I can't see how it would happen without people spilling coffee everywhere lol

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