The Art of Unveiling

On the triangular site formed by Gansevoort, West 13th and Hudson Streets on the edge of Manhattan's Meatpacking District junya.ishigama + associates renovated a one-story brick building into a boutique for Yohji Yamamoto. The austere yet clever design splits the existing building into two -- shop at the tip and storehouse in the back -- via a walkway linking Gansevoort and 13th and providing an entry to the shop.

[Yohji Yamamoto's shop unveiled | image source (domus registration req'd)]

While I find the design appealing, and actually planned on featuring the project eventually, I was particularly intrigued by the wrapper that enclosed the project until its opening. These shots captured by Diane show the opening night of the Yohji Yamamoto store back in February.

[Yohji Yamamoto's shop veiled | image source]

The "skin" is a wood-frame structure covered with stretched translucent plastic. This layer curves up and over the brick building(s) in an embrace that even conceals the project from those trying to sneak a peek from neighboring buildings.

[Yohji Yamamoto's shop veiled | image source]

The overlapping planes at the corner is a nice touch, hinting at something underneath without reavealing it in its entirety. In essence this is the veil's function: piquing interest at something unknown.

[Yohji Yamamoto's shop veiled | image source]

Those who managed to gain entrance were greeted to the combination of brick and glass set a few feet back from the translucent liner. Most likely some were disappointed, expecting a more radical design to appear from the cocoon. But perhaps the shell is an appropriate temporary antidote to the store that must co-exist with its Manhattan neighbors for many days to come.

[Yohji Yamamoto's shop veiled | image source]


  1. Not about the veil, but...
    The guys at the shop explained to us that the cut through the building was a nod to the way Yamamoto designs clothes - cutting and reassembling. Also you might have noticed the clipped tip of the triangle, though I'm not sure what that's all about.

  2. looks like some of the exterior lighting was for temp purposes only. It looks like something out of close encounters in the 3rd photo.

  3. Cool Blog spot! I could not help to notice how complimentary the architecture is to the new Chinese architecture we are now seeing. So, I thought you maybe interested in the upcoming exhibition in Cincinnati, "China Design Now". I already have a copy of the catalog... OMG, incredible!!
    check it out:

    This link below is the actual Art Museum's link for the exhibition:


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