Tuesday, April 03, 2018

MIMOA 2.0

If you're like me, when you travel you consult MIMOA, the user-generated website that functions as a guide to modern architecture. The website is particularly helpful with registration, which enables adding projects but also favoriting them, marking them as visited, and creating guides for particular cities or routes. For example, here is a guide I made for a trip in August 2012, going from Zurich to Venice.

If you're really like me, you also find the MIMOA page frustrating to use on mobile platforms. It's very good on a laptop, but since it's not mobile-friendly I don't even bother on a smartphone. The team at MIMOA is aware of this and trying to do something about it.

The current MIMOA homepage:

[Images courtesy of MIMOA Kickstarter campaign]

So what are they doing — more accurately, what are they trying to do? MIMOA 2.0, which will focus on two things: "A mobile-first redesign of the platform that will optimize the user experience and will provide information on the spot; and new functionalities that will make it much easier for you to add reviews, ratings and extra photos (on location) and most importantly to add new buildings."



Of course, reprogramming a huge, user-generated website isn't cheap. Hence MIMOA's Kickstarter campaign and their target of €70,000. There are fifteen days left for MIMOA to reach this hefty sum, so head on over to their Kickstarter to see the rewards (including a visit to MVRDV, video below) and make a donation toward their much-needed mobile update.

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