REX Honcho in Esquire

Most of the posts in my ongoing "architecture advertising" series focus on architects and/or buildings used in print ads, commercials, and other forms of advertising. As most people probably know, often advertising takes less obtrusive means, such as being embedded into editorial content. The most obvious means of this is the fashion spread, which is a magazine's way of saying "this is the way men or women should dress," but which is really advertising for the clothes being worn. In the latest Esquire, the "Epic" September Style Issue (subtitled "How to Dress Now") an architect makes an appearance on page 174 (of 190):

I'll admit it's pretty cool to find Joshua Prince-Ramus in the issue. He might not be the most obvious choice (BIG's Bjarke Ingels would make sense, though for all I know he's already done it), but his shaved head and cool determination work well. Heck, I'd buy those clothes. Wait – that outfit costs $16,175! Never mind.


  1. John,
    I really hope this does not mean you subscribe to Esquire. The only good thing about that entire organization is Charles P. Pierce.

    1. Gift subscription. I paid for it about 15 years ago, but that was the last time. For me the worst thing about the rag is Scott Raab, whose coverage of 1WTC was so over the top it was more laughable than illuminating.


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